Every farmer. Every role. Every region. One voice.
You're Not Alone.
We interview farmers, growers, and rural families across Aotearoa and share their real stories on YouTube — so every farmer in New Zealand knows they are seen, valued, and supported.
Voice of Farmers is a YouTube-based movement that gives every farmer, grower, and rural family in Aotearoa a platform to share real stories about their life on the land.
Starting in Waikato and growing nationally, we interview farmers across every role and tenure. No scripts. No filter. Just honest conversations that help farmers feel less alone and more supported.
Our videos are free to watch and shared publicly. The audience includes other farmers, rural families, urban New Zealanders, and anyone who wants to understand the farming community from those who live it every day.
"Farmers do great work for this country. It is time this country heard them."
We cover every role, every region, and every stage of farming life — because every voice matters and every story has value.
Social media feeds come and go. YouTube algorithms change. This website is where Voice of Farmers lives — a place that any farmer, policy maker, researcher, or rural family can find at any time and understand exactly what this movement stands for.
Every interview we publish is accessible here — easy to find, easy to share, and easy to watch for farmers anywhere in Aotearoa.
Every farmer who visits this website can immediately find Farmstrong, the Rural Support Trust, Rabobank succession workshops, and more — in one place.
Government agencies and policy makers can access real farmer voices and ground-level data that help inform better rural policy decisions for New Zealand.
A professional website shows that Voice of Farmers is a serious, organised movement — not just a social media account. It builds trust with farmers, media, and partners.
Farmers, media, and industry organisations can share a single link that tells the whole story — what the movement is, what it does, and how to get involved.
Social media posts disappear. This website ensures the movement's story, values, and impact are permanently documented and accessible for years to come.
Every interview we produce touches on one or more of these three areas — because they are the three things that most affect the lives of farmers and rural families across New Zealand right now.
Farming is one of the most full-on lifestyles in New Zealand. We give farmers a space to talk about what keeps them going, what has helped, and what other farmers can do.
Over $150 billion in NZ farming assets will change hands in the next decade. Yet 50% of farm owners have not started planning. These conversations need to happen now.
New Zealand farmers are adapting to significant environmental change. We share how farmers are actually working with the land — in their own words, from their own experience.
Three things anchor everything we do. They are not corporate statements — they are the reason Voice of Farmers exists.
We interview real people doing real work on the land and share their stories with New Zealand. No agenda. No script. Just the truth of farming life as the people who live it describe it.
We see a country where the urban-rural gap is smaller because more people understand what farming life is actually like. Where farmers know help exists and know how to find it. Where no one is farming alone.
The soul of Voice of Farmers is simple: farmers do great work for New Zealand and deserve the same care, support, and recognition that they give to the land, the animals, and the communities they serve.
Voice of Farmers is made by farmers and for farmers. But its impact reaches beyond the farm gate — to families, communities, policy makers, and anyone with a stake in the future of rural New Zealand.
These organisations are free, trusted, and available to all farmers and rural families. We include them in every video description. They are listed here so anyone can find them in one place.
Evidence-based wellbeing programme for farmers and their families. Five Ways to Wellbeing tools, farmer stories, and practical resources. Backed by the Mental Health Foundation, FMG, and ACC since 2016.
farmstrong.co.nzFree, confidential support for all rural people. 14 regional teams across New Zealand. In 2024, helped over 1,500 people. Every $1 invested creates $4.60–$5.50 in social value.
0800 787 254 · rural-support.org.nzFree one-day Planning for Succession workshops. Open to all farmers — no banking relationship required. 24 workshops planned across New Zealand in 2026.
rabobank.co.nzTechnical guidance, environmental compliance tools, freshwater resources, and the annual View from the Cowshed survey — the most comprehensive source of farmer sentiment data in New Zealand.
dairynz.co.nz · 0800 432 4796Independent advocacy, legal guidance, and peer networks for farming families across New Zealand. The united voice of New Zealand farmers in policy and public conversation.
fedfarm.org.nz · 0800 327 646Professional development, community, and peer support for women across the dairy sector. Building leadership and connection for women at every stage of their farming career.
dwn.co.nzCommunity, competitions, and career development for people under 35 in or around New Zealand's primary industries. The future of farming starts here.
youngfarmers.co.nzA grassroots wellbeing initiative that gets farmers off the farm and into the ocean. Based in Raglan, Waikato. Received $160,000 from the Government's Rural Wellbeing Fund in 2026.
Find them on FacebookVoice of Farmers rolls out in four phases over 12 months. We start where we are — on the ground in Waikato — and grow from there.
YouTube channel live. First interviews with Waikato farmers across different roles. Social media presence built. Every video description includes links to Farmstrong, Rural Support Trust, and Rabobank workshops.
Interviews released every two weeks. Active promotion of free succession workshops. Partnerships with DairyNZ, Federated Farmers, and Farmstrong for reach and credibility.
Interviews expand beyond Waikato to other regions. Content pitched to Rural News, Farmers Weekly, and The Country. Mental Health Awareness Month campaign. Online resource hub live.
A community event bringing farmers and support providers together. Review of farmer feedback to identify policy gaps. University and research partnerships explored. Planning for Year 2 begins.
Voice of Farmers was founded in Morrinsville, Waikato — in the heart of New Zealand's dairy country — by two people who saw the gap between what farmers were going through and what the country was hearing.
We are looking for farmers and growers across Aotearoa to interview for our YouTube channel. Your experience could help another farmer who needs to hear it. It is free, it is your words, and it will reach people who understand exactly what you are talking about.